Apr 18th 2008 MAC continued
My second day started with a session on digital collections. The session mostly concerned MPLP (More Product Less Process). The project I am working on at the Archives of Michigan is testing this exact idea. I also found out about a Midwest CONTENTdm Conference that I would like to participate in next year.
Next, I learned about audio preservation in the ideal. There was an example of an audio engineer converting analog to digital and the quality was profoundly better compared to standard graduate student help. It’s too bad this option is out of the realm of possibility for most archival institutions.
The last session I attended for the day was about marketing archival resources to the “Netgen”. I was expecting a lot more from this session. One of my pet peeves is when established professionals stereotype young people with technology. Yes, people of later generations have grown up with computers, but most patrons requesting digital content are not younger than 20. In fact, they’re usually senior citizens in my experience.
Additionally, I fail to see how creating myspace and facebook pages will bring young people to archives and libraries. Personally, I see it as a waste of resources; instead, institutions should be working on creating more user oriented webpages that make searching fun and simple. Going into social networking sites also just seems absurd to me–I equate it to a librarian or archivist in 1969 setting up a booth at Woodstock. Young people should know that myspace and facebook are not places to go for research worthy information and just because they visit these sites, doesn’t mean they’ll visit a library facebook page. Neither myspace of facebook were set up to provide information for users, so why are librarians and archivists wanting to make it do something that it doesn’t do.
That’s not to say I’m against using the web. The Library of Congress’s Flickr site is a great way to use free and highly used web services to booster activity.
One good idea from this session was to work with teachers, since that’s where most students learn where to go for information. This isn’t a new idea, but it’s a much better way of marketing to students than social networking sites.
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